Case Study — A. Santillan Designs
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Founded by Arturo Santillan, A. Santillan Designs is a fashion-forward jewelry brand featuring unique sterling silver designs that express individuality. He believes in craftsmanship, using quality materials, and investing in pieces that speak to you — not just hopping on the latest trendy style.
His brand story combines the regal and elegant lines of a horse, an animal he’s loved since childhood, with the beautiful shape of a butterfly, representing his sister who encouraged him to take a leap of faith to start his own jewelry company. I designed his logo as a continuous line so that in the future this icon can be turned into a pendant and earrings, empowering the wearer with confidence and showcasing their own unique style.