Case Study — Genesis Contracting Professionals
Genesis Contracting Professionals are incredibly talented remodelers, yet their original logo and marketing materials did not set them apart from a sea of other businesses in Houston. David and Meli knew that investing in developing their brand voice, values, and visuals would help them attract more high-end clients and put them in front of the right people to grow their company.
We shifted their focus from just providing a list of services to marketing on their attention to detail and overall craftsmanship. Their new logo family features a shield with stars, representing the quality of their work and the incredibly high standard to which they pride themselves on. To make their brand flexible, I created several variations of their logo for use on company shirts, proposals, business cards, their website, etc. Warm wood tones and neutral grays reminiscent of concrete set the tone for their print and digital marketing pieces, allowing photographs of their work to become the color of their brand.
Within just a few months of launching their new visuals and focused brand voice, David and Meli successfully won a huge commercial remodeling project that they attribute to having the right tools to position their business in front of the right clients! They have also served hundreds of Houstonians as they rebuilt after Hurricane Harvey, and continue to grow their team as they expand into neighborhoods all over the Greater Houston area. Their work also attracted an extensive home renovation project for Ashley & Jared Smith of Sugar & Cloth, prominent DIY bloggers.