Case Study — Fluid Cold Brew
Services
Branding
Stationery
Packaging Design
Signage
Sales Sheets
Founded in New York City, Fluid Cold Brew is a black coffee infused with electrolytes so the modern athlete can start their day by enjoying a light, refreshing cold brew coffee with the added benefit of increased hydration, giving them the energy they need to fuel their body for a strong workout, day at the office and whatever else life throws their way.
To set the foundation of their brand messaging, we first focused on their why — “We believe you shouldn’t have to choose between hydration and a jolt of energy to get your body moving.” This helped to set the tone for their visuals, which include a lightning bolt and a retro-feeling logotype that emulates the added hydration that they bring to their cold brew coffee.
The brand is infused with high energy colors that complement the softer blue tones, with a hand-drawn water pattern as a subtle texture that ties together their packaging and print collateral.
