Case Study — Blonde Pantry
Totes & Tees
Founded by Marla Murphy, Blonde Pantry is a Houston-based meal delivery service that features healthy, gluten and dairy-free recipes that are prepped and ready to cook in minutes.
She already had a beautiful logo in place, but needed help creating a cohesive look for her packaging and her weekly emails. I carried her french-chic vibe into her meal tags and labels by incorporating a mix of serif and sans serif typography in mixed weights. The thin black lines help to divide the information while bringing in a subtle stripe pattern in a minimal way.
I created floral-inspired grocery shopping lists, recipe cards and a signature tote bag that looked oh-so fabulous in her pop-up shop in River Oaks. Lastly, I tied her whole look together with a giant floral border and vintage-inspired typography featuring her most popular meal items on the outside of her storefront. I’ve loved being Marla’s brand partner since her blogging days, and look forward to seeing her grow her brand into new areas!