Magic happens when your brand is rooted in strategy, not just a trendy typography pairing.
CLARIFY YOUR MESSAGE
Does your brand currently feel so broad that it doesn’t actually stand for anything?
First, we’ll start by creating a brand strategy that outlines what your brand is, how it’s different and why people want it, so that your dream clients will find you irresistible.
DESIGN WITH PURPOSE
Next, we’ll create a compelling logo and brand visuals that help to communicate the DNA of your brand story.
Without a strong foundation for your logo, how can you be sure that you’re communicating effectively to the right clients?
A logo on its own is just a mark. But the meaning packed into the logo should be woven into every touch point.
Finally, we’ll carry your brand elements into your collateral to create a cohesive experience that will turn potential clients into raving fans!
We’ll start off by deep diving into the heart of your business. Together we'll uncover your core values, what makes your product or services unique, define who your dream clients are, and create a foundation for your branding that will help you put your best foot forward.
02. Kick-off Call
During this call, we’ll review your responses together to make sure I have a good understanding of your business and goals before working on your brand strategy.
After our call, I’ll prepare an in-depth strategy and moodboard PDF that outlines the strategic and visual direction for your branding for you to approve. This ensures we’re on the same page before any actual design work starts.
04. sketch & refine
Once your brand strategy and moodboard are approved, the design work begins! I start with sketching out different logo concepts and refine them into the best solution for your brand identity.
When the first proof is designed, I’ll walk you through the rationale behind each design decision and explain how the various elements work together across various mediums. If there are any tweaks that need to be made, you’ll have two rounds of revisions after the first proof has been presented.
Once your brand identity has been approved, we’ll dive into any marketing collateral you may need. I’m available for all kinds of future graphic design and marketing needs!