case study

A. Santillan Designs


Services

BRAND STRATEGY, LOGO DESIGN, STATIONERY & DIGITAL TEMPLATES

Founded by Arturo Santillan, A. Santillan Designs is a fashion-forward jewelry brand featuring unique sterling silver designs that express individuality. He believes in craftsmanship, using quality materials, and investing in pieces that speak to you β€” not just hopping on the latest trendy style.

His brand story combines the regal and elegant lines of a horse, an animal he’s loved since childhood, with the beautiful shape of a butterfly, representing his sister who encouraged him to take a leap of faith to start his own jewelry company. I designed his logo as a continuous line so that in the future this icon can be turned into a pendant and earrings, empowering the wearer with confidence and showcasing their own unique style.